



Everything we do runs on the Salted Edge Framework: five connected stages of med spa growth. It shows us where growth is getting stuck, what to strengthen around it, and where your investment is most likely to increase bookings, retention, lifetime value and revenue.
Before we ever talk about what to do next, we diagnose. Here’s what the Salt team will walk through with you:
One online presence score, broken down into what’s helping or hurting it — website engagement, performance, SEO, AI search, social presence, listings, reviews and ads.
How you rank for the services and locations that matter most — not just whether people can find you by name. It shows whether you’re capturing high-intent searches, or your competitors are.
Whether your site makes the next step easy: booking widget, click-to-call, contact details, live chat, mobile usability, accessibility and basic compliance signals. Traffic without an obvious next step is a leak.
Site speed, mobile readiness, Core Web Vitals, sitemap and SSL, image optimization, errors and how recently the site was updated — because a slow or confusing site costs you rankings and bookings.
Are you visible — and accurately described — in ChatGPT, Claude and Gemini? We’ll also review your Google Business Profile, listing accuracy, reviews, backlinks, social platforms and ad activity. Not just “Are we on Google?” but “Are we showing up where today’s patients are actually asking for recommendations?”

Doubled her appointment volume by optimizing the Attract & Convert stages of the framework.

Added two new locations by following the full Salted Edge Framework.

Filled her virtual weight loss schedule by automating her follow-up.

Used the Salted Edge Framework to reach profitability within months of her grand opening.

Increased lifetime value by over 60% by creating raving fans from existing patients.

Generated over 150 new leads with a single Attract & Convert campaign.
Would you like similar — or even greater — results? It starts with one conversation.

Our team helps med spa and wellness practices attract more ideal patients, increase revenue and grow with confidence — by building clear, effective marketing systems across SEO, website optimization, content, social media, email, automation and more.
We care deeply about our clients and their results, and our whole team celebrates when a practice grows, reaches more people and hits its goals.
We’ll talk through your goals, what’s getting in the way of growth, your team’s capacity and the systems you already have in place. If there’s a strong fit, we’ll explain how the Growth Accelerator could help and what the next step would look like.
A few quick questions make sure the conversation is a good use of your time — and let us come prepared with real insight about your practice instead of starting from scratch.
It’s a diagnostic conversation. You’ll leave with a clearer picture of where your marketing is working and where it’s leaking — whether or not we end up working together.
We’ll tell you. We work with one practice per market and only take on clients we’re confident we can help, so an honest answer is part of the process.
Answer a few quick questions to see if the Growth Accelerator is the right fit.
On a mission to triple the size of 1,000 med spa & wellness practices · 855-586-0968
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The Salted Edge is our proven framework for connecting the five critical stages of Med Spa growth marketing. It helps us identify where growth is getting stuck, strengthen the systems around it, and focus your investment on the opportunities most likely to increase bookings, retention, lifetime value, and revenue.



Get a single online presence score, which we break down into what is helping or hurting that number across website engagement, performance, SEO, AI search, social presence, listings, reviews, and ads.



Discover how your practice is ranking for the services and locations that matter most, not just whether people can find them by name. This includes Google rankings, local grid performance, target keyword visibility, organic traffic estimates, location page gaps, and local pack visibility. This is often one of the juiciest sections because it reveals whether you are capturing high-intent searches - or if competitors are.


You get insight into whether your website makes it easy for visitors to take action. We'll check for things like booking widgets, click-to-call buttons, contact details, live chat, mobile usability, accessibility, Open Graph tags, and basic compliance signals. Your booking widget is a simple but important conversion gap - are you getting traffic but not making the next step obvious or frictionless?



We'll evaluate site speed, mobile readiness, Core Web Vitals, sitemap issues, SSL, image optimization, page errors, code quality, content volume, and whether the site has been updated recently. This matters because a slow or poorly structured site can hurt both Google visibility and the user’s willingness to stay, trust you, and book.


Are you visible in AI-powered search tools like ChatGPT, Claude and Gemini? We'll look at whether AI can accurately understand what you offer, and whether the practice is being recommended when people ask for local providers. We'll also review your Google Business Profile completeness, listing accuracy, reviews, backlinks, review integration, social platforms, and potential ad activity. This gives you a more modern view of online visibility — not just “Are we on Google?” but “Are we showing up where today’s patients are actually asking for recommendations?”


Our team is passionate about helping med spas and wellness businesses attract more ideal clients, increase revenue, and grow with confidence by building clear, effective marketing systems through SEO, website optimization, content marketing, social media, email marketing, automation, and other organic growth strategies.
Our mission is to help med spas and wellness businesses get found, get trusted, and get booked so they can grow their revenue and increase their impact. We care deeply about our clients and their results, and our whole team celebrates when they grow their practices, reach more people, and achieve their goals.

Jalayne Faulhaber from Foundation Health & Wellness doubled her appointment volume by optimizing the Attract & Convert phase of the Framework

Jared & Ashton Guichard of JAG Medical Spa have added two new locations by following the full Salted Edge Framework.

Alina Benitez of Skora Skin filled her virtual weight loss schedule by Automating her follow up.

Angie Ferguson of m.Performance Wellness Recovery used the Salted Edge Framework to ensure profitability within months of her grand opening.

Merry Thornton of Element Medical Aesthetics increased lifetime value over 60% by Creating Raving Fans from existing patients!

Kathleen Carson of Patients & Profits generated over 150 new leads with one Attract & Convert campaign!

Jalayne Faulhaber from Foundation Health & Wellness doubled her appointment volume by optimizing the Attract & Convert phase of the Framework

Jared & Ashton Guichard of JAG Medical Spa have added two new locations by following the full Salted Edge Framework.

Alina Benitez of Skora Skin filled her virtual weight loss schedule by Automating her follow up.

Angie Ferguson of m.Performance Wellness Recovery used the Salted Edge Framework to ensure profitability within months of her grand opening.

Merry Thornton of Element Medical Aesthetics increased lifetime value over 60% by Creating Raving Fans from existing patients!

Kathleen Carson of Patients & Profits generated over 150 new leads with one Attract & Convert campaign!

Salt Marketing Helps med spas and wellness owners like you increase sales & grow revenue by getting your Internet
Marketing Right. We are on a mission to triple the size of 1,000 wellness practices.
Privacy Policy | Terms & Conditions
Copyright 2026 - Salt Marketing - All Rights Reserved
855-586-0968

Salt Marketing Helps med spa & wellness owners like you increase your sales & grow your revenue by getting your Internet
Marketing Right. We are on a mission to Triple the size of 1,000 Med Spas or Wellness practices.
Privacy Policy | Terms & Conditions
Copyright 2026 - Salt Marketing - All Rights Reserved
855-586-0968