Free Book For Med Spa Owners:

Get Found Get Booked

A No-Nonsense Marketing Playbook for Wellness Practices and Med Spas

Discover how to stop guessing, cut through the marketing noise, and build a simple system that helps you attract, book and increase the lifetime value of every client.

Get the Book That Shows Wellness Practices How to Get Found, Get Trusted, and Get Booked

Get the Best-Selling Marketing Playbook for Wellness Practices & Med Spas

If you own a med spa, wellness practice, aesthetics practice, or other service-based wellness business, you already know marketing is not as simple as “post more” or “run some ads.”

You are not selling shoes, software, or a quick impulse buy.

You are asking people to trust you with their face, their body, their confidence, their health, their energy, or their transformation. That means your marketing has to do more than get attention. It has to build trust.

That is exactly why I wrote “Get Found Get Booked”

This book was created to help wellness business owners stop relying on random promotions, inconsistent posting, expensive ads, and cookie-cutter agency advice — and start building a clear, sustainable marketing system that actually fits the way wellness clients make decisions.

Why Am I Giving This Book Away?

Because most med spa and wellness practice owners are working way too hard for marketing that still feels unpredictable.

Over the years, I have talked with so many brilliant practitioners and med spa owners who are excellent at what they do, deeply committed to their clients, and genuinely passionate about helping people feel better, look better, and live better.

But when it comes to marketing, they feel overwhelmed.

They are posting when they have time. Running promotions when the schedule gets light. Trying to keep up with Instagram trends. Wondering why their website is not bringing in enough of the right leads. Paying agencies who do not really understand the nuance of wellness. And questioning whether marketing even works for their kind of business.

The truth is, marketing does work.

But not when it is built on guesswork.

Not when it is based on generic advice.

Not when it depends on you remembering to post, follow up, ask for reviews, send emails, update your website, and analyze your numbers in between seeing patients, managing staff, and running the business.

You do not need more noise.

You need a playbook.

That is what “Get Found Get Booked” gives you.

Inside This Book, You’ll Learn How to Build a Marketing System That Feels Clear, Calm, and Sustainable

This is not another book telling you to be everywhere, do everything, and turn yourself into a full-time content creator.

This is a practical marketing playbook written specifically for wellness practices and med spas.

Inside, you will learn how to:

Clarify your message so your ideal clients instantly understand who you help, what you do, and why it matters.

Get found by the right people through local SEO, content, Google visibility, and trust-building online presence.

Turn website visitors and social media followers into booked appointments.

Create raving fans who return, refer, and leave the kind of reviews that help more people choose you.

Use automation to follow up, nurture leads, request reviews, re-engage past clients, and save your team time.

Measure what is working so you can stop guessing and make smarter growth decisions.

Most importantly, you will see how all of these pieces work together.

Because marketing your wellness practice should not feel like a pile of disconnected tactics.

It should feel like a system.

Meet the Author

Jennifer Orechwa

Founder of Salt Marketing and Author of Get Found Get Booked.

Hi, I’m Jennifer Orechwa, founder of Salt Marketing.

I started Salt Marketing because I saw too many wellness practitioners and med spa owners investing in marketing that never really moved the needle.

They had beautiful websites that did not convert. Social media posts with no clear strategy. Ads that generated leads but not necessarily the right patients. Email lists they were not using. Reviews they were not consistently collecting. And teams that wanted to help, but had no simple system to follow.

They did not need more random tactics.

They needed a clearer way to grow.

That is why I created The Salted Edge Framework, the five-part system behind this book: Attract, Convert, Create Raving Fans, Automate, and Measure & Scale.

This framework helps wellness practices move from marketing chaos to marketing clarity, using a practical system rooted in messaging, trust, local visibility, automation, and smart measurement.

My goal with this book is simple: to help you stop feeling like marketing is something you have to survive and start seeing it as an extension of the care you already provide

A Small Taste of What You’ll Discover Inside

How to stop living in “The Chaos Trap”

If your marketing feels random, reactive, or overly dependent on you, this book will help you understand why. You will learn how med spas and wellness practices get stuck in marketing chaos — and how to move from Scramble to Stabilize, Systematize, Scale, and Soar.

Why wellness marketing is different

Wellness clients do not make decisions the same way shoppers buy ordinary products. They need education, reassurance, trust, and a clear next step. This book shows you how to market according to the real buyer journey in wellness.

How to clarify your message

When people land on your website or social media, they should quickly understand what you do, who you help, and how to take the next step. You will learn how to create messaging that makes your ideal clients feel seen instead of overwhelmed.

How to get found by the right people

Visibility matters, but not all visibility is equal. You will learn how local SEO, Google Business Profile, website content, reviews, and educational content work together to help ready-to-book clients find you.

How to turn interest into appointments

A beautiful website is not enough. Your site needs to guide people toward action. This book explains how to make your website, calls to action, lead magnets, and follow-up systems work together to convert more visitors into booked appointments.

How to create raving fans

Your current clients may be your most powerful growth engine. You will learn how to build retention, reviews, referrals, and loyalty into your marketing system so happy clients help fuel your future growth.

How to use automation without losing the human touch

Automation is not about sounding robotic. It is about making sure every lead, client, and past patient receives timely, thoughtful communication. This book shows you how automation can support lead follow-up, welcome sequences, review requests, re-engagement, and long-term nurture.

How to know what is actually working

No more guessing. You will learn which numbers matter, how to review them, and how to use your data to make better decisions about your marketing, your offers, and your growth.

What People Are Saying

“Jennifer's direction and leadership is spot on! Success leaves clues and working with Salt/reading Jennifer's play book will definitely help you get found!”

Angie Ferguson, m.PWR Performance Wellness Recovery

“Jennifer's direction and leadership is spot on! Success leaves clues and working with Salt/reading Jennifer's play book will definitely help you get found!”

Angie Ferguson, m.PWR Performance Wellness Recovery

“Full disclosure: I was the editor on this book. As someone who spent nearly seven years as a content manager for an award-winning digital marketing agency, I can tell you that Jennifer thought of everything when compiling this book. Although it speaks to the unique trust challenges wellness practices and med spas face, the information works for any small business seeking to expand their online footprint, connect with their ideal clients, and grow their business.”

Daria Anne DiGiovanni

“It was easy to understand and had a lot of helpful ideas, making it a really useful read that I can actually apply.”

Rowan LeTellier

GET YOUR COPY COMPLETELY FREE - NO CATCHES

The Results Our Clients Enjoy

Jalayne Faulhaber from Foundation Health & Wellness doubled her appointment volume by optimizing the Attract & Convert phase of the Framework

Jared & Ashton Guichard of JAG Medical Spa have added two new locations by following the full Salted Edge Framework.

Alina Benitez of Skora Skin filled her virtual weight loss schedule by Automating her follow up.

Angie Ferguson of m.Performance Wellness Recovery used the Salted Edge Framework to ensure profitability within months of her grand opening.

Merry Thornton of Element Medical Aesthetics increased lifetime value over 60% by Creating Raving Fans from existing patients!

Kathleen Carson of Patients & Profits generated over 150 new leads with one Attract & Convert campaign!

WHAT'S INSIDE THE BOOK

Here are just a few of the topics you will find inside Get Found. Get Booked.

Why marketing feels so hard for wellness practice owners — and why it does not have to stay that way.

The difference between random marketing tactics and a true marketing system.

The five stages of The Scalable Simplicity System: Scramble, Stabilize, Systematize, Scale, and Soar.

Why trust is the real currency of wellness marketing.

How to educate without overwhelming your audience.

Why discounts often fail when used too early in the buyer journey.

How to use local SEO and content to attract ready-to-book clients.
What your website needs in order to convert visitors into appointments.

How to build a follow-up system that nurtures leads without constant manual effort.

How to turn happy clients into reviews, referrals, and repeat visits.

How automation can help your practice feel more organized, responsive, and professional.

Which marketing numbers matter most when you want predictable growth.

Sample Pages

Chapter 1: The Chaos Trap

Learn why “doing everything” is disrupting your marketing and stalling your success — and how to identify which stage of growth your practice is really in.

Chapter 3: The Missing System

Discover The Salted Edge Framework and learn how Attract, Convert, Create Raving Fans, Automate, and Measure & Scale work together.

Chapter 2: The Unique Challenges of Wellness Marketing

Understand why marketing a wellness practice is different from marketing an ordinary service business, and why trust must come before transactions.

Part Two: The Salted Edge Framework

Walk through the practical pieces of a marketing system built specifically for med spas and wellness practices.

If your marketing has felt scattered, inconsistent, or harder than it should be, this book will help you see what has been missing.

You do not need to become a full-time marketer.

You do not need to chase every trend.

You do not need to keep reinventing your strategy every month.

You need a clear, repeatable system that helps the right people find you,

trust you, book with you, return to you, and refer others to you.

That is what Get Found. Get Booked. was written to help you build.

Salt Marketing Helps med spas and wellness owners like you increase sales & grow revenue by getting your Internet

Marketing Right. We are on a mission to triple the size of 1,000 wellness practices.

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